Download PDF You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business By Mike Kim
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Ebook About Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND.It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived.Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn:How to identify and showcase your unique expertiseHow to gain clarity on your message, market, and business modelWhy the most effective marketing strategy is to simply tell the truthHow-To-Preneur vs. Ideapreneur — Which one are you?The three kinds of personal stories that ensure you stand out in your marketThe simple “9-Box Grid” that shows you how to price your products and servicesHow to cultivate “rocket ship relationships” that skyrocket your revenue, and influenceBook You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business Review :
If you know Mike Kim, you know he's an excellent storyteller. So I came into this book expecting the standard business book experience: some good info in the first half, with lots of stories in the back half. But what Mike's created is *so* much more. (That's probably why I couldn't put it down!)First, yes – there are stories. But they're always relevant and enjoyable. And they help bring each point he makes right to life.Second, this book isn't fluff at all. Far from it. I'm surprised at how much practical how-to information Mike included. By the second chapter, I had several ideas that I've already used in my own personal branding. And they worked!In reading this, you can tell Mike has plenty of experience using stories to deliver practical training. So you get the best of both worlds: the training feels actionable and practical, but it's not dry or too technical. And best of all, the content is written in a way that lets you apply it your OWN business, not someone else's.In the personal branding space, it seems like a lot of people either say, "Hey do exactly what I did to find succcess," or, "Oh just be yourself never change your audience will find you!"... but neither really helps. What worked for big personal brands won't work for you and me because the world has changed.That's why Mike's book is so helpful. He's got the courage to say, "There may be some things about yourself you'll need to change if this is really what you want to do." But he also gives you the framework to find personal brand/thought leadership paths that fit your individual style, preferences, and goals.From there, the book builds on WHAT do to with that info. How do you build relationships that grow your business? How do you find clients? How much should you charge? And then you get a big pile of scripts at the end.It's an incredible value and a no-brainer buy. If you run your own business (or aspire to), or if you're interested in becoming a genuine thought leader, then grab this book. I can think of no better time for a book like YOU ARE THE BRAND to have relevance and offer value. When the disruption of a pandemic prompted many to re-evaluate their lives, this book maps out how to move forward to do the work that you love.Whether it is pursuing a new career path or you already call yourself an entrepreneur, how can anyone begin to stand out? The answer can be found by building a personal brand.YOU ARE THE BRAND not only highlights the power of having a personal brand, but Mike gives readers a step-by-step blueprint on how to do it. The colorful personal stories give real-life application to the lessons he teaches.I can’t imagine writing this review without sharing a life-defining moment. Early in the book, a jaw-dropping question is presented that stopped me in my tracks. “Who Do You Have To Become In Order To Serve The People You Want To Serve?” This has become the banner I wave and the soundtrack in my mind through which every action is filtered as I continue building my personal brand.I’m grateful to Mike for writing this book and excited to see how many lives are impacted as a result. I know mine will forever be. Read Online You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business Download You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business PDF You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business Mobi Free Reading You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business Download Free Pdf You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business PDF Online You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business Mobi Online You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business Reading Online You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business Read Online Mike Kim Download Mike Kim Mike Kim PDF Mike Kim Mobi Free Reading Mike Kim Download Free Pdf Mike Kim PDF Online Mike Kim Mobi Online Mike Kim Reading Online Mike KimDownload PDF Mayo Clinic Guide to Your Baby's First Years: Newborn to Age 3 By Walter Cook
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